Project Action

A local player with multiple subsidiaries active in the media and entertainment sector in Saudi Arabia.
Situation: The company decided to invest in an Egypt-based media production house and approached Cornerstone for a valuation advice and put forth an offer.
Complication: A full review of operations of the client’s current operations was required to develop an understanding on the potential revenue and cost synergies between the investor and target.
Approach: Cornerstone developed a detailed business plan based on the new partnership, taking into account cross-selling and potential market penetration.
Results: The companies were able to structure a merger deal and closed the investment at a mutually acceptable valuation.